HHOW – Sponsored Post

This is my first time writing a sponsored post and I wanted to go ahead and say that before I even begin to write. We chose to do it because we stand by – and we stand with the organization that we are writing about. So let me make sure I say it officially.

We were asked to participate in the #EndChildhoodCancer campaign sponsored by Hyundai Hope on Wheels, although Unravel was compensated all opinions are my own.

It’s interesting to me now, being part of this world, how hyper aware I am of all things cancer but especially childhood cancer related. I reflect and I wonder how many posts or little bits of information I was presented with that just flew right by me. Now I notice any and all mention of pediatric cancer in an instant. I can be in the middle of cooking dinner and changing a diaper (well hopefully not simultaneously but – I do have 5 kids so ya know) and the slightest indication makes my ears perk up, honing in on it right away.

A classic "JLK" selfie taken just days before we went from normal family to cancer family.
A classic “JLK” selfie taken just days before we went from normal family to cancer family.

More children die to cancer in the U.S. than any other disease: Every 36 minutes, a child in the U.S. is diagnosed with cancer and one in five children will not survive the disease. Childhood cancer holds many victims yet the funding to help find a cure seems to be pushed aside by many prominent organizations. Many prominent organizations only donate one cent of every dollar to pediatric cancer research, meaning their contributions barely even exist! So when I heard Hyundai Hope on Wheels mention their support in funding childhood cancer research in their commercials, I knew I had to help spread the word and tell as many people as possible that they are legit; one of the good guys. So often big organizations use kids within their fundraising and marketing efforts but fail to actually GIVE money to help the kids. It feels really good to change my “beware warning” to praise for an organization who actually does what they preach, and be able to share one of the “good ones” with you.

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..until there is a cure..

Hyundai Hope on Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 830 U.S. dealers. Hyundai Hope On Wheels has awarded more than $100 million towards childhood cancer research in pursuit of a cure.


So when HHOW approached us about a sponsored post we thought it would be worthwhile, benefiting both of our organizations.

Let me dig a little bit deeper into why foundations for pediatric cancer such as Unravel and Hyundai Hope on Wheels have to exist.

As mentioned above, there are too many “big wig” organizations who aren’t contributing a decent amount of the funds to the cause. It happens with our tax dollars, too. In fact, our tax dollars that are allocated for cancer research are split with only 4% directed towards pediatric cancer .

Seven kids die every single day in this country. Worldwide, a child is diagnosed with cancer every 3 minutes. That’s why the funding and research we conduct here, in the U.S., is so important, because it not only positively affects our children but the children across the globe. The impact we could have on other countries, countries without the facilities or finances to back the research needed to fight this monster, depend on us, our wealth of resources, and talented minds to pave the way and find a cure.

In the last 20 years only 3 drugs have been approved specifically for childhood cancer. That’s unacceptable for our nation’s number one disease killer. The only other thing that takes more of our kids are accidents, which is way too broad of a term in my book. So, to help you better understand this resounding statistic, here is our infographic that breaks down those stats even more.

With 18 years of progress, more than $115 million of investment in pediatric cancer, and thousands of children and families helped… …2016 is a Quantum year for Hyundai Hope On Wheels. In 2016, they forecast a BREAK THROUGH with bold research, awareness and community engagement to help make A Day Without Cancer a reality. Hyundai Hope On Wheels is committed to creating an even greater impact by providing resources to fund these research projects such as Hyundai Quantum Grant: HHOW largest pediatric cancer research grant to date, committed to transformational research on pediatric cancers with the lowest survival rates.

In recognition of the great minds who will be diligently working to #EndChildhoodCancer and to raise awareness of the cause, HHOW will be hosting a launch event on March 24 in NYC. During this time, the world will be introduced to the two National Youth Ambassadors, Hannah Adams and Ryan Darby, who will travel around the U.S. visiting children’s hospitals and attending events to tell their stories of courage and hope. And a neat part of this event is a handprint ceremony where kids put paint on their hands and “stamp” their hands on a new Hyundai car. This represents the hopes, dreams and journeys of kids with cancer, serving as a very special reminder of why this cause is so important.

Another inspiring part of the launch event is HHOW will also recognize the four 2016 Hyundai Quantum Award winners, each of whom will be awarded a $1 million grant for pediatric cancer research. Quantum winners are:

• The Children’s Hospital of Philadelphia (Philadelphia, PA) – Richard Aplenc, MD, PhD, MSCE
• Dana-Farber Cancer Institute (Boston, MA) – Loren D. Walensky, MD, PhD
• Fred Hutchinson Cancer Research Center (Seattle, WA) – Soheil Meshinchi, MD, PhD and Marie Bleakley, MD, PhD
• University of Florida (Gainesville, FL) – Duane A. Mitchell, MD, PhD

Although most of us won’t be in attendance at the launch event, there is still a way for you to get involved! Simply pledge support for the cause here , which will share a post to your Facebook, Twitter and/or Tumblr pages on the day of the event. It’s FREE and such a great way to help spread awareness with just the click of a button!

HHOW is committing 2016 to looking into finding cures and treatments for the pediatric cancers with the lowest survival rates. I don’t know for sure but I can only imagine DIPG would be high, if not the highest, on that list with a 0% survival rate.

As we continue to educate and spread awareness of childhood cancer and the resources needed to get rid of it, it’s refreshing to know that the “big dogs” are actively involved. Their support in funding the research for those underfunded cancers gives me hope, and the fact that they reached out to us to help further their cause makes me proud.

We are always better together.

3 Responses to “HHOW – Sponsored Post”

  1. Thank you for sharing this with us. I will help spread the word. It will automatically post to my Facebook page on March 24th. 🙂

  2. As the owner of an Hyundai car, I’m wondering what the company is doing towards a cure here in England. Libby, if you gave a contact details for HHOW I’d love to contact them

  3. I think that’s great! I saw a contextual about it. Kind of makes me want to buy a Hyundai just out of principle! 4 million dollars in grants is outstanding!

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